Tigerair 12th Anniversary: Tiger Stamp Challenge
A daily stamp-collecting challenge for an anniversary campaign
- Client / Partners
- tigerair Taiwan
- Project type
- Commissioned
- Our role
- Anniversary mini-game planning, art and development
- Platform
- LINE OA (mobile)
In one sentence
A daily stamp-collecting challenge created for tigerair Taiwan's 12th anniversary: play a round each day and earn a tiger stamp when you complete the challenge.
Challenge & goals
- Encourage travellers to return every day during the anniversary campaign and keep interacting with the brand.
Our approach
- Playing as the brand's tiger mascot, move left and right to catch lucky items, avoid work worries and reach the target before time runs out.
- A successful daily challenge earns one of 12 tiger stamps, with progress shown in the stamp book.
- A playful retry message—still thinking about work? Relax and try again!—reflects the brand's carefree travel tone.
Outcome
- Collecting all 12 stamps unlocks the Shake for Tiger Luck prize draw, connecting the anniversary activities into a complete experience.
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