- Client / Partners
- Dcard
- Project type
- Commissioned
- Our role
- Commissioned by Dcard
- Status
- Released by Dcard
In one sentence
An experiential marketing game released by Dcard, built around the dtto friends IP, using a Suika-style merge mechanic to unlock new companions.
Challenge & goals
- Build around the dtto friends IP to increase IP awareness, user loyalty and social discussion.
Our approach
- A character-merging mechanic inspired by Suika Game.
- Players keep unlocking new companions as they play, so the IP characters are naturally discovered and talked about.
Outcome & milestones
- Released by Dcard as an experiential marketing game for the dtto friends IP.
Further reading
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