Pet Diary
From factory tourism promotion to virtual pet experience
- Client / Partners
- Kaka Foods
- Project type
- Commissioned
- Our role
- Gamified LINE Official Account (with Kaka Foods)
- Platform
- LINE
- Status
- LINE mini game, playable
In one sentence
A gamified LINE Official Account project with Kaka Foods: a virtual-pet game set around the Tainan shrimp-cracker factory.
Challenge & goals
- Strengthen brand recall and repeat visits, linking online interaction to the factory's offline tourism experience.
Our approach
- Virtual-pet mechanics combined with reimagined food-character IPs.
- Players feed, train and dress up characters, and decorate their rooms.
- A QR code links the game to a LINE account; progress can be redeemed for offers and physical rewards.
Outcome & milestones
- Live as a LINE mini game: add the official account to play.
- Online progress can be redeemed for offers and physical rewards, connecting to the factory's offline visit.
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