Service 03
IP Extensions
IP Extensions help owners of characters, stories, comics, novels and brand worlds turn them into interactive content that can be experienced, remembered and extended over time.
Not just reusing assets, but thinking about how an IP should be experienced. Our own original IP took the same path: from a game to a novel, an OST, an art book and merchandise.
When it fits
If your brief looks like one of these, this service is usually the right place to start.
- Classic character IPCaseChibi Maruko-chan – Genki Version
- Brand IP charactersCasedtto Merge
- Reimagined brand charactersCasePet Diary
- Comics, novels and worlds
- Cross-media extension of original IPCaseSunny Cafe
How we work
Each stage keeps clear checkpoints, so direction, scope and quality are shared.
Clarify goals
Confirm the audience, context of use, expected outcomes and timeline.
IncludedPlan & prototype
Shape the interaction flow, content structure and a testable direction for the experience.
IncludedBuild & integrate
Bring visuals, code, content and platform features together.
IncludedTest & launch
Verify across devices, browsers and real-world conditions, and support a stable release.
Included
We can provide the whole flow from early planning and visual design to interactive development, or take on just one stage.
Related projects
MATCH-3 · IPCommissioned
Chibi Maruko-chan – Genki Version
A match-3 mobile game built around a classic IP
View case
MERGE
PET SIM
ROMANCE
FAQ
Can we talk even if we don't have a complete idea yet?
Yes. Many projects start with only a goal or a theme in mind. We begin with the content and audience, then work together to identify the most suitable interactive format.
Does IP adaptation mean turning my character straight into a game?
Not necessarily. We start from the character, story and world itself, think about how the IP should be experienced and remembered, and then decide the right interactive format and direction together, rather than simply using the assets.
How long does a game project take, and what does it cost?
It depends on scope. A lightweight interactive campaign and a full mobile game are very different. After an initial conversation we propose comparable scopes and options based on your goals, content volume and timeline.
Can you help with just one stage, such as planning, artwork or development?
Yes. We can provide integrated services or support a specific part of the production, depending on the project's needs.
Want to talk about “IP Extensions”?
Tell us your goal and audience, and we'll work out the right interactive format and scope together.