Shake for Tiger Luck
A fortune-stick prize draw after completing the stamp collection
- Client / Partners
- tigerair Taiwan
- Project type
- Commissioned
- Our role
- Prize-draw interaction planning, art and development
- Platform
- LINE OA (mobile)
In one sentence
The prize-draw stage of tigerair Taiwan's 12th-anniversary stamp campaign: after collecting the stamps, travellers shake a tiger fortune stick to reveal prizes such as flights and cashback rewards.
Challenge & goals
- Give the stamp campaign an exciting finale with a sense of ceremony.
Our approach
- The lucky tiger mascot and fortune-stick container carry the brand's character identity into the main visuals.
- Tapping to enter the draw shakes the container and reveals a fortune stick and prize. Rewards include tigerair round-trip flights and different cashback amounts.
Outcome
- Linked to the Tiger Stamp Challenge, the draw connects daily participation with a final reward to complete the anniversary experience.
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