Service 04
Creative Planning
Creative Planning & Pre-production clarifies a project's purpose, audience and direction before production starts, then defines the right interactive format, scope and overall direction.
A complete idea isn't required: many projects start with only a goal or a theme.
When it fits
If your brief looks like one of these, this service is usually the right place to start.
- No complete idea yet, unsure where to beginCaseDreamKeeper: The Dream Commission Office
- Clarifying purpose and audience
- Proposing the right interactive formatCaseMosquito Busters
- Defining the scope
How we work
Each stage keeps clear checkpoints, so direction, scope and quality are shared.
Clarify goals
Confirm the audience, context of use, expected outcomes and timeline.
IncludedPlan & prototype
Shape the interaction flow, content structure and a testable direction for the experience.
IncludedBuild & integrate
Bring visuals, code, content and platform features together.
Not included, available separatelyTest & launch
Verify across devices, browsers and real-world conditions, and support a stable release.
Not included, available separately
This service covers the first two stages, before production. Production itself can be done by us or handed to your existing team.
Related projects
MULTIPLAYER
EDU GAME
QUIZCommissioned
Micron Quiz Challenge
Turning employee guidelines into an interactive quiz challenge
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MYSTERYCommissioned
Fateful Isle: A Coffee Mystery
Crafting a mystery narrative around personality tests and coffee knowledge
View case
FAQ
Can we talk even if we don't have a complete idea yet?
Yes. Many projects start with only a goal or a theme in mind. We begin with the content and audience, then work together to identify the most suitable interactive format.
Does it have to be a large-scale project?
Not necessarily. The format should serve the purpose, rather than adding scale for its own sake. The right scope often matters more than simply making something bigger.
How long does a game project take, and what does it cost?
It depends on scope. A lightweight interactive campaign and a full mobile game are very different. After an initial conversation we propose comparable scopes and options based on your goals, content volume and timeline.
Can you help with just one stage, such as planning, artwork or development?
Yes. We can provide integrated services or support a specific part of the production, depending on the project's needs.
Want to talk about “Creative Planning”?
Tell us your goal and audience, and we'll work out the right interactive format and scope together.