- Client / Partners
- Samsung
- Project type
- Commissioned
- Our role
- Launch marketing game (commissioned)
- Status
- Launched alongside the product
In one sentence
An experiential marketing game launched alongside the Samsung Galaxy Z Flip5, helping users understand key selling points through play.
Challenge & goals
- Help users naturally understand selling points such as screen durability, water resistance and material strength through play.
Our approach
- Demonstrate durability, water resistance and material qualities interactively.
- Collect marketing feedback through player choices.
Outcome & milestones
- Launched alongside the Samsung Galaxy Z Flip5.
Related services
Related projects
MERGE
MULTIPLAYER
PET SIM
Planning something similar?
Tell us your goal and audience, and we'll work out the right interactive format and scope together.