Let your brand "play"! Online interactive game design for high-impact exposure: quizzes, challenge levels and tap-to-play mini games go online in the new 2026 trend!

As digitalization advances and the demand for creativity grows, interactive game design plays an increasingly important role in event planning. Whether for a large event or a small website, a simple yet polished interactive game can make it more fun and engaging while also raising brand awareness. Combining a conversational game experience with the offers and brand values a brand wants to share has become a clear trend in today's marketing!

Which industries and occasions suit online interactive games best?

Online interactive games are highly flexible: lucky draws, tap-and-answer quizzes, level-based challenges... they can be used in almost any industry and on many occasions. Here are real cases that show where game design is heading today!

1. Government and nonprofits: policy communication, public-interest campaigns and health education

Case: the Judicial Yuan's "Citizen Judge First Experience"

Presenting policy messages and legal information as a tap-and-answer quiz game not only makes them more fun but also makes users more willing to read the legal content. Through lively questions and interactions, the game guides users step by step toward the core spirit of the policy and the law. A personalized result at the end also encourages users to share. Organic sharing by users extends the campaign's reach, achieving the dual goals of deeper policy education and social impact.

Image source: Judicial Yuan website / Citizen Judge First Experience. For case-study reference only; if this infringes any rights, please contact us immediately!

Past project: "Sparkling Starry Sea"

An educational game about the harm microplastics do to marine ecosystems. Players control a fish they have drawn themselves on a tablet, searching for food while dodging microplastics. They experience the survival struggles of sea creatures and reflect on how their own behavior affects the environment.
The tap game is built around level-based challenges, so as users learn the rules they also pick up the environmental knowledge the organizer wants to share.

Past project: "Operation Haze"

A VR shooting game made with the Department of Atmospheric Sciences at National Central University. Endless human development and destruction have awakened an ancient god sleeping underground who feeds on airborne particulates. Under its attack, the Earth is on the brink of extinction.

The story of this immersive VR experience and level-based challenge carries the intended message. For special needs, the entire background can also be made realistic to fit the theme, drawing users even deeper into the world!

Suitable for public agencies working on the following:

• Environmental protection: waste sorting, plastic reduction, energy saving.
• Public safety: traffic safety, first aid, disaster drills.
• Health promotion: balanced diet, mental health, flu prevention.

Public communication is also shifting toward innovation and interactivity. Traditional static materials such as flyers and posters convey information clearly but often fail to capture a wide audience's attention.
By contrast, running campaigns through digital game platforms not only sparks interest but also helps players understand the issue more deeply as they interact.

Tap games, interactive quizzes, personality quizzes, level-based challenges... they can all be combined!
As long as there is a campaign goal, any idea can be turned into the most suitable game concept and format!

2. Retail and e-commerce: promotions, holiday marketing, sales conversion and product feature campaigns

Case: retail brand Lay's x Squid Game collaboration

Image sources: Lay's Taiwan official LINE, I-Mei Foods website and Queen Shop website. For case-study reference only; if this infringes any rights, please contact us immediately.

Its innovative interactive format drew huge numbers of consumers and brought the brand exposure and word of mouth.
Immersive experience: the level-based challenges were both fun and challenging. They strengthened the link between the brand and the series and made consumers more willing to join in and share.

The trend is also moving toward LINE interactive games. LINE is the most widely used messaging app in Taiwan, and its ability to interact directly with friends makes it an extremely valuable interactive channel today for managing customer relationships. More and more brands are running Official Accounts to seize this business opportunity! (Further reading: LINE Official Account (LINE OA) x interactive games: quickly build a high-engagement marketing strategy that boosts participation and conversion!)

Brands such as I-Mei and Queen Shop (right) have also set up simple tap games on their websites, letting consumers earn discounts by taking part and leaving a stronger brand impression. The vouchers from these games encourage consumers to use them on real purchases, closing the purchase loop and boosting brand loyalty and engagement.

Past project: SAMSUNG Super Z Buddy

For the launch of the Galaxy Z Flip5, SAMSUNG released Super Z Buddy, an experiential marketing game built around the product's features. Players control a chibi foldable-phone buddy to collect points, perfectly showcasing the Galaxy Z Flip5's key selling points: its folding design, water resistance and durable materials. With every move, players see the phone fold, and as they jump over puddles and obstacles, they subtly experience the product's IPX8 water resistance and durability.

3. Brand building and character IP promotion

Past project: dtto Merge

Launched with Dcard, it aimed to raise awareness of the dtto friends IP and user loyalty. With gamified interaction and a youthful, energetic theme, dtto Merge not only drew wide participation from its core audience, university students

The game's idea is "bump together, merge into new friends", reflecting a brand value centered on connecting people. dtto Merge also performed strongly on Dcard's games board, kept earning positive feedback and gave the brand's reach and influence long-term momentum.

Our game development process starts withaudience analysis and business goal setting, combining brand values with the needs of the target audience to design concepts that fit market trends. We then bring the ideas to life and run them on two platforms, expanding the brand's market reach and influence

In recent years, brand building has been a priority for every industry: building brand recognition and emotional connection to make users stick around. Character IP works the same way. By giving brand traits a tangible form, it can attract consumers and expand commercial value through collaborations, cross-industry partnerships and media content, widening the brand's revenue streams.
It builds uniqueness in the market and a deep connection with consumers. Let's use game design to introduce them to your brand and make it memorable!

4. Educational games: improving learners' focus and memory and boosting children's motivation to learn on their own.

As children use tablets and other devices more and more, helping them gain new knowledge through play and build media literacy has become a central goal. Fun approaches help children learn more effectively. These games can also blend learning with entertainment, supporting children's cognitive, language and logical thinking skills and sensory coordination. Whether for solo learning or parent-child play, our solutions meet the needs of different families and educators and open up more possibilities for the future of education.

For example, interactive foreign-language learning: vocabulary matching games, situational dialogue games and reading comprehension challenges.

As technology advances, these traditional games have gradually evolved into online interactive versions. Combining digital technology with gamified design makes learning more convenient and appealing.

With innovative design, we can turn existing board games or puzzle games into online interactive formats.
For example:
1. Digital board games with speech recognition and instant feedback
2. Puzzle games combined with animation and reward systems
3. Situational interactive games on online platforms, such as simulated shopping or travel adventures.

Children feel a sense of achievement as they complete tasks, which further sparks their interest in learning. The games guide children to apply what they have learned and build practical skills.

Past project: "Kebbi AI learning companion: interactive software development"

With the growth of artificial intelligence (AI) and educational technology (EdTech), learning is moving from traditional classrooms toward personalized, interactive approaches. Learners improve their English through natural conversation in an immersive language-learning experience that can combine lifelike communication, fun interactive tasks and everyday conversation scenarios.

The rise of AI and tools like ChatGPT gives us more possibilities to help children learn with ease and love learning. The Educational Game Design Awards help promising new educational game designers promote their board games or game-based lesson plans. Going online removes geographic limits, so once promoted online, your great ideas spread more easily! If you have a smart way to learn, let's make it happen together!

5. Event planning: boosting participation and interaction and creating highlights and buzz

Well-designed online interactive games can be the key to a successful event. They lift the atmosphere on site, encourage interaction among participants and help the event reach its goals.
Compared with traditional interactive formats, online games offer more flexibility and room for innovation, removing the limits that venues, props and headcount used to impose.

• Easy to manage on site
• Everyone can take part
• Well-controlled timing
• No extra props needed
• Introverts can join in without awkward silences
• Join online from anywhere

Company year-end parties: at the end of the year, employers want to thank staff for their hard work, and designing a year-end party that lives up to employees' expectations is a major headache!

Through team challenges and annual knowledge quizzes, companies can strengthen employees' teamwork and sense of belonging while subtly weaving company culture and goals into their daily work. It blends learning and entertainment perfectly, creating a win-win for employees and the company.

Past project: "2024 Kingston year-end party multiplayer Tetris"​

A few simple game types for reference:

1. Team challenges: design competitive games that teams play together. For example, quiz challenges where team or department scores earn bonuses. This builds teamwork and makes winning prizes more varied than just a lucky draw. (Just like the team format in the related case!)

2. Annual knowledge quiz: design a quiz game around company culture and annual goals to deepen employees' understanding of both and boost engagement.

3. Prize wheels, scratch cards and bingo can all be played online in more fun ways to lift the event atmosphere, letting employees in different locations compete at the same time and making everyone feel included.

Weddings: a wedding is one of the most important moments in life. Making it special and unforgettable takes careful planning and creative touches.

Example: a "wedding trivia contest"-

You can design a quiz game based on fun stories from the couple's life. Guests scan a QR code on their phone or tablet to enter the game. Questions cover where the couple first met, shared hobbies and more, making it fun while helping guests learn the couple's story. Live answer rankings fill the room with competition and laughter.
At the end, guests can also send instant wishes or photos to add to the festive mood.

Between us, online games are also the most introvert-friendly option for large events today!

After all these cases, how long does interactive game development take? What should you watch out for?

Our development process has three main stages: preparation, strategy and confirmation, and development and execution.

1. Preparation: analyze and define the target audience (TA), and study similar interactive games or experiential events to identify successful cases and opportunities in the market.
2. Strategy and confirmation: ideation and concept design, style confirmation, and defining the game's core design and features to lay the groundwork for development.
3. Development and execution: technical development, content production, launch and optimization.

We know every project differs in nature and scale, so we offer comprehensive and flexible custom services, tailoring solutions to your needs! Whether you want to enhance your brand image, increase user interaction or promote a specific product, we bring professional game design experience to deliver the best possible results.

• Business goals
• Educational design
• Product promotion
• Information delivery
• Stronger brand IP

Tell us your idea, and we'll turn it into a truly engaging interactive game!

Get a free consultation now