How long does it take to make a LINE mini game? Estimating timeline and cost

How long a LINE mini game takes depends mainly on three things: how complex the gameplay is, whether it connects to a membership or redemption system, and how much artwork is needed. Reskinning an existing game with your brand assets and designing a pet-raising game from scratch differ greatly in timeline and cost.

Key points in 30 seconds

A LINE mini game is a web game that opens directly inside a LINE Official Account, so members don't need to download an app.
Timeline and cost depend mainly on gameplay, integration scope, amount of artwork, launch environment and rounds of revisions.
The biggest time saver is deciding before the first discussion what the game should achieve for your brand.

Five factors that affect timeline and cost

Game rules: simple formats like prize draws and quizzes are faster; pet-raising, levels and real-time multiplayer need more design and testing.
System integration: needing only LINE login takes a different amount of work from connecting to an existing membership system, points or coupons.
Amount of artwork: reusing your brand's existing characters and assets, or needing new characters, scenes and animation.
Launch environment: traffic during the campaign, whether data needs to be kept, and whether you need a back end.
Rounds of revisions: agreeing in advance on how many sign-off rounds there are for planning, art and playtesting is the best way to control the timeline.

A typical production process

We start with an online requirements meeting to confirm goals, audience and budget range, then provide a proposal and estimate. Once work begins, we move through three stages: design and prototype, art and programming, then testing and launch. Along the way we check progress through online meetings and playtests.

For a real example, see KaKa Foods' Pet Diary: it turned promotion of the company's factory tour into a virtual pet game inside LINE, with return-visit reminders and reward redemption.

What can you prepare before commissioning?

The goal of this campaign: attracting new members, bringing existing members back, or driving visits to physical stores?
The campaign period and planned launch date.
Brand assets you can use: logo, characters, product images.
Existing systems: whether you already have a membership system, points program or CRM.

Want to ask us directly?

Fill in the inquiry form or add us on LINE and we'll reply within 24 hours. Consultations and estimates are free; once we've confirmed your goals, we'll send a full quote. Founded in Taipei and operating from Taichung, we take on projects across Taiwan and overseas, with in-person consultations every month in Taipei, Taichung, Tainan, Kaohsiung and other cities.

FAQ

Q1: Does a LINE mini game have to connect to a membership system?

Not necessarily. LINE login alone can identify players for leaderboards and prize draws. If you need to collect points or redeem rewards, we'll then look at connecting to your existing system.

Q2: Can we start with a small-scale test?

Yes. A common approach is to build a version with simple gameplay to test the response, then decide whether to add more levels or features.

Q3: How is the cost estimated?

After our first discussion, we provide an estimate based on gameplay, integrations, amount of artwork and timeline. Consultations and estimates are free.